Fidelity Bank Reawrds Customers

•Edward Effah - MD of Fidelity Bank

Although Fidelity Bank is less than five years old, it has already won the hearts of many Ghanaians ranging from salaried workers to small and medium scale entrepreneurs and big corporate clients.
The bank, in its loyal and dedicated service to costumers, has decided to reward its costumers and attract new ones. They plan on doing this by instituting the “Go For Gold” promotion.
Fidelity Bank, an indigenous Ghanaian Bank born out of Fidelity Discount House, then a leading discount house in Ghana, said it chose gold because, gold was synonymous to Ghana.
“As a local bank, Fidelity Bank sees its customers as its pride and fervently believes that such customers deserve to be treasured and appreciated with something as valuable as gold bar.
“Gold has been highly valued for thousands of years and it is a desirable economic object, a financial asset and an industrial product with the only true standard of value,” the company said in a statement.
According to the bank, all new accounts opened with a minimum of GH ¢300 gain an individual a coupon which automatically enters them into the promotion.
Multiples of GH¢300 will attract multiple coupons. For the existing accounts, those who leave balances of GH¢ 300 and more will get a coupon and multiples of GH¢ 300 will attract multiples of coupons.
The ultimate winner will take home a grand prize of gold estimated at GH¢60,000. There will also be other consolation prizes